5 Hacks To Optimize Your Investment In Branded Product Marketing

Knowing how to optimize your investment in promotional products can maximize the returns you generate from them. While the returns you generate may be tangible, or intangible, the important point here is to set your promotional product strategy up for success.

In this post, we’ll cover 5 marketing hacks that optimize your investment in promotional product marketing, giving you specific tips and insights on deriving the maximum value possible.

Let’s get right into it!

Hack 1: Know What You’re Going To Measure To Estimate ROI, & How You’ll Do It

As part of the planning phase of investing in promotional product marketing, you need to anticipate how you’re going to measure the return on your investment. There are a bunch of ways marketers use to do this, and here are a few:

Once you choose one of the metrics above, it becomes a lot easier to track your investment and calculate accurately what your ROI is, and how you can optimize it.

Hack 2: Choose The Right Promotional Product

A key to maximising returns from each promotional product you give away is by choosing the right ones to give to your customers.

If you’re a manufacturer of computers like Apple, then giving promotional products like USB’s, laptop cases, or a mouse, screen protectors and laptop sleeves is a sensible idea. But let’s say you’re a gym, and you’re giving away cheese & bread boards as your promotional items, that may not be a great idea as eating cheese may not gel well with the concept of fitness. Your audience may lose faith in your seriousness about helping them become fit.

The benefit from giving away relevant promotional products is the positive impression you leave on your customers minds. They see you as a brand that cares for them and respects their needs. And that can make all the difference. It’s these smaller, unspoken elements of your promotional product strategy that can make or break the success of your campaign.

Hack 3: A/B Test Your Promotional Product Campaigns

Another great way to optimize your returns is to A/B test your promotional product campaigns. For instance, you may be giving promotional gifts at a conference, and another set of promotional gifts at a shopping centre. You could have different phone numbers/calls to action on the promotional items you give at the 2 different locations. This way you can track the success of each set of promotional items, and know which one is more effective.

Through A/B testing your campaigns, you will become smarter in optimizing your returns from promotional products in the future. You will know what works, what does not work, and build on what works and eliminate what doesn’t. This is similar to A/B testing digital ads online, except you’ll do it with promotional products.

So depending on how you’re measuring the success of your promotional products, you can design experiments to test, iterate and fine tune the results you get!

Hack 4: Speak To Your Promotional Products Supplier

One of the most effective ways to optimize your returns from promotional products is to speak to your suppliers! We’ve worked with numerous clients, and by virtue of our experience, we understand what may or may not work to generate the best possible returns.

Asking them questions like:

Through minimizing the cost you incur in acquiring your promotional products, and negotiating favourable terms both for yourself and your supplier to build a long term relationship, you can create the right foundation for marketing success.

Hack 5: Increase The Durability & Variety Of Your Promotional Products

If your customers retain your promotional products for longer, the chances of them creating a lasting impression on their minds is higher, over a period of time. They’ll remember your brand more often, by having you at the front of their minds. For this reason, never hesitate to invest in better quality promotional products. You’ll only end up buying more time over which your customers will have sight of your brand!

Another tactic is to increase the variety of your promotional products. By having different varieties of products in the hands of your customers, you’ll increase the utility your customers derive from your promotional products, thereby increasing your brand impact.

So if you’re a fast food restaurant, giving away a combination of water bottles, bottle cap openers, lunch boxes, picnic baskets, t shirts and other relevant promotional products can enhance the customer experience and optimize your returns from them as a result.

Wrapping it up

Optimize your returns promotional products by following some of the hacks above. Think of some of your own hacks too, depending on your industry, and the type of returns you’re seeking, there’s always room for experimentation and innovation when it comes to generating the highest possible returns. We’re always here to help should you need any specific advise.

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