Is Your Ideal Customer A Groupon Customer?

If You’re Advertising For Your Business on Groupon and NOT Facebook… STOP THAT NONSENSE!

Here’s Why:

Facebook has over 2 billion monthly users (yes, with a B). So it is pretty safe to say that “everyone” is on Facebook. I’m not sure how many monthly users Groupon has, but I do know that people only go on Groupon if they’re looking for a deal. And let me ask you this… is your ideal customer a bargain hunter? Hmmmm…

Now that I’ve already made my case, let’s talk about targeting. Yes, you can target on Groupon by location and service, but can you narrow it down to find single, vegan, working dog moms in Detroit who might be interested in your vegan pet food delivery service? NOPE! Can you do that on Facebook… YEP!

We all know that Facebook knows waaaaay more about us than we’d like. They know where we live, what we do for a living and how much money we make, who our friends are and if we’re in a relationship (and if we are, with who). They know our hobbies, our interests, what we searched on Google last night and what we asked Alexa about this morning.

So when we talk about targeting, Facebook goes way beyond the typical entry of your target audience’s location, age, and gender. Facebook allows you to really zone in on your customer demographics and interests. Besides, Facebook wants to create the best experience possible for their users. If we all hated going on Facebook because we were shown lame ads and content that we have no interest in, we probably wouldn’t use it as a preferred way to pass time or our entertainment go-to. It’s another reason why detailed targeting for ads doesn’t even need to be so precise, because Facebook will do a lot of the work for you in finding the people who are most likely to resonate in the advertisement you’re putting out there.

We already talked about how people only go on Groupon to find a deal, and I think it is an important enough point to circle back to. No one goes on Groupon to find their next favorite service provider that they are going to be a loyal customer to forever. Now, people don’t go on Facebook to do that, either, but Facebook ads allow content to be shared with an audience that might be looking for what you provide and have just never heard of you, or to users who don’t even realize that you have something that they need until they see your ad! Are people on Facebook necessarily looking for a bargain? No. But are people more likely to engage with your ad or opt in if you are offering some kind of special promotion… probably. (Who doesn’t like a special offer?! Especially when trying something out for the very first time). On Groupon, your offer is shown right next to your competitors who are offering the same (or very similar) discounted offer! You just have to hope that the individual chooses to purchase your Groupon over any of your competitor’s.

Finally, Facebook’s data analytics allow you to track every detail of your advertisements — how many people saw your ad, how many people clicked on it, how many made a purchase or viewed your website, your ROI, etc. So if you’re not getting the results you desire, you have the information to make changes to your campaign accordingly.

Even if you continue to advertise on Groupon or other traditional advertising channels, adding Facebook to your marketing strategy is something you should heavily consider. Meet your ideal customer where they already are, have easily accessible data analytics to assess ROI, and stand out from you competitors in a personal, entertaining way.

Related posts:

They were speaking at ancient graves. “Reflections on Soul Searching” is published by Markmalady in Sky Collection.

A key benefit of democracy is political participation, usually through free and fair elections in most developed countries. A representative democracy, a usual format, allows a country’s citizens to…

Of these 14 published articles, 10 were chosen for further distribution. This is a curation rate of 71%. Although I didn’t reach the 30 articles in 30 days goal, I am pretty happy with that…