VoterCircle leverages personal relationships to encourage supporters to motivate their friends to vote

Some of the closest campaigns are won purely from voter-to-voter outreach. Minds are mostly made up before election day when it comes to Presidential, Gubernatorial or Congressional races that spend millions of dollars on advertising and GOTV measures. Yet, on more local or down-ballot elections, it more-likely takes a personal connection to encourage a voter to participate in an election, and even further to vote for a specific candidate.

Votercircle is most effective in considering smaller-scale elections. In a down-ballot election, name recognition is crucial, and seeing that a close friend is voting for a specific candidate will likely encourage you to do the same, even if you aren’t personally familiar with them. Similarly, the platform also helps the candidates themselves recognize who in their community is a grassroot donor and supporter.

Supporters of campaigns that use VoterCircle are encouraged to sign up on the portal and link up their email accounts. The contacts in this account are then cross-referenced with information regarding the district so a comprehensive list of eligible voters is created. From here, the supporters can personalize a message to send out to all of their contacts on behalf of the candidate. Social media accounts are also easily linked back to VoterCircle for broader reach beyond email campaigns.

Persuading undecided voters is also one of VoterCircle’s most attractive features. Leveraging personal relationships in support of a specific candidate is proven effective in gaining significant votes. The Brady Walkinshaw for U.S. Congressional Race (WA) is a prime example of how VoterCircle can be leveraged to persuade voters with personalized email outreach.

In this scenario, there were two groups: email openers and a control group. The email openers were those who were mapped to have a relationship with a supporter of Walkinshaw and opened at least one email from a friend via VoterVoice. The control group was made up of those who neither had a personal relationship nor did they open any emails from friends regarding the race.

After running the study, voters mapped to both have a relationship with a supporter and who recieved an email from a friend were 48.5 percent more likely to support the candidate, in comparison to 32.7 percent for the control group. Personal relationships are crucial in voter persuasion — and VoterCircle understands and leverages this belief.

In a country of growing partisanship and polarization, seemingly the only thing to continuously break down the barriers of political divides is personal relationships. With it’s friend-to-friend voter outreach platform, VoterCircle bridges the gap between candidate and supporter by leveraging these very relationships in hopes of persuading, encouraging and motivating voters to participate in the political process.

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